Magazine Industry Introduction

The beginning of the magazine came in the early 20th century, when William Randolph Hearst launched Harper's Bazaar, Good Housekeeping and National Geographic. Female targeted Vogue and Vanity fair followed, which bring fashion and woman's issues to the forefront of popular culture. The 30's brought about aspirational magazines. The 40's and 50's brought about widely popular, topical publications directed at niche audiences. The 60's and 70's gave us the celebrity and entertainment focused magazines. The late 1990's brought about the digital revolution.
While the magazine market is under attack from some powerful commercial organisations, it is important to be clear that the UK magazine market remains a major media sector and industry in its own right. The annual value of the magazine industry in 2012 was £3.55billion.

Key Terms
Brand identity-A company's brand identity is how that business wants to be perceived by consumers. The components of the brand(name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.
Aspirational magazine- A magazine striving to achieve social prestige and material success.

Magazines like Nuts and Loaded have closed recently as they were popular with men who would like to look at raunchy pictures of woman. However due to the growth of the internet they now have much greater access to all kinds of raunchy media and do not need to purchase a magazine to see this.
10 THINGS YOU WOULD EXPECT TO SEE ON A MAGAZINE COVER
- a cover photo
- a title
- issue date
- bar code
- cover line
- sky line
- model credit
- main cover line
- left third
- price


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