Gaunletts collective identity theory

Gauntletts collective identity theory


By thinking about their own identity, attitudes, behaviour and lifestyle in relation to those of media figures- some of whom may be potential ‘role models’, others just the opposite- individuals make decisions and judgements about their own way of living (and that of others). It is for this reason that the ‘role model’ remains an important concept, although it should not be taken to mean someone that a person wants to copy. Instead, role models serve as navigation points as individuals steer their own personal routes through life. (Their general direction, we should note, however, is more likely to be shaped by parents, friends, teachers, colleagues and other people encountered in everyday life).

Comments

  1. FCHS Media28 November 2017 at 10:12

    An accurate application of the theory. Can you explain this idea in relation to the magazine industry?

    ReplyDelete

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