womens monthly magazines are more aspirational than weekly mags means

Women's monthly magazines are more aspirational than weekly mags means that monthly magazines have more time to organise things and can ensure the significant layout of the magazine. In the weekly magazines there is only enough time to think about current trends and affairs. Whereas the monthly magazines have the time to include possibilities of the future.


Rise of consumerism
As wartime austerity gave way to a new era of economic prosperity, women;s magazine were seen to enter a new phase. James Curran suggests that having gone through a naked do and mend phase in the 40's, middle-market women's magazines became part of the shop and spend euphoria of the 1950's and 1960's.


1960's sexual revolution
Seen to herald the new era of female liberation. A significant factor being the introduction of the contraceptive pill. Legislative changes such as the revision to the Married Women's Property Act that was made in 1964 also enabled women to gain a greater degree of financial independence than had previously been possible.


1960's cultural revolution
The emergence of new trends in music, fashion and films. Britain was very much at the centre of this cultural revolution.


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