marking exemplar work

Candidate A
Band 4
WWW:
good identification of signifiers
good relation to contexts
accurate use of media terminology
EBI:
Relate to theories and codes
Develop connotations
Identify whats signified by signifiers

Candidate B
Band 3
WWW:
sound relation to social contexts
correct identification of codes and conventions
good use of media conventions to identify messages
EBI:
use greater media terminology to show understanding of media text
Expand on meaning created through codes and conventions
Develop simple sentences to complex sentences to include further connotations

Candidate C
Band 4
WWW:
Sound knowledge of media terminology
Strong identification of conventions used
A good variation of points made
EBI:
As well as identifying signifiers, describe whats being signfied
Describe the reasons conventions have been used in each way
Relate codes and theories to the meaning created in the poster

Section B
Candidate A
Band 3
WWW:
Sound knowledge of media and industry context
Good use of terminology
Target audience identified accurately and justly
EBI:
Develop points to signify connotations
Bring in more specific evidenec
Include more points about distribution as well as marketing

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