Andrew Goodwins music video theory

1. Music videos demonstrate genre characteristics e.g. stage performance in metal video, dance routine for a boy/girl band.
This can go further in that they can aldo link to film genres - Intertxtuality.
Many heavy rock songs are influenced by horror films.
2. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.
See Robert Palmers addicted to love video and then shania twains man i feel like a woman. This also links to intertextuality.
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
See killer/papa was a rolling stone by george michael
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
5. There is often intertextual reference. Audiences enjoy knowing thr “in joke”. California love by Dre is Hype Williams homage to mad max.




Not my work
1) A relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics.

2) Thought beats: seeing the sounds (the relationship between the music and the visuals, which illustrate, amplify or contradict the music.)

3) Genre-related style and iconography 

4) Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognizable brand image.

5) Voyeurism often plays a major part, especially in relation to females

6) Intertexual references to other media texts may be present, especially in humorous videos.

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