Music videos analysis

EMINEM-WITHOUT ME

In the first shot of this music video it shows the behind the scenes of a recording studio, as someones counts down to the beginning of the recording. This immediately demonstrates that this is a somewhat postmodern music video, in that the boundary is broken showing the background of the music video. This makes it obviously clear that the story portrayed in the music video is fiction and this is therefore breaking the boundary of the 4th wall between media product and the audience.
Following on from this there is a shot showing a young boy and an animation pops up explaining the situation. The format of the animation reflects that of a traditional comic, this is an inter-textual reference to marvel comics which continues throughout the music video in the same way with animations as well as Eminem's costume imitating Robin. This further supports that this is a postmodern music video due to the entire theme of the music video being based on inter-textual references; a key theme of postmodernism. Eminem is challenging the conventions of a typical rap video by producing something different. He reminds the audience that this is a rap video by including shots of him just rapping dressed in a tracksuit and just passionately rapping with shots of him doing something comical either side. He also includes a cameo appearance from the well-known hard rapper Dr Dre who throughout is giving Eminem dissapproving looks of what he is doing and Eminem shhows that he doesnt care. This reinforces the idea that he is intentionally challenging conventions; typical of a postmodern music video.



YOUNG THUG-WYCLEF JEAN

The first shot in the music video is a blank screen showing on screen text that says "Hi this is Ryan Staake. I 'co-directed' this video with Young Thug" and on screen text like this is used throughout. This is an immediate breach of the 4th wall boundary. What makes this music video even more different is the fact that it's not even Young Thug who is addressing the audience, it is the director. Young Thug is spoken about in the 3rd person in his own music video, this is highly unconventional in any genre of music video and therefore immediately demonstrates the postmodernism of this music video. Young Thug requested in his video that instead of having models drive big expensive cars, that they oppose the conventions of a rap video and that the models drive the toy children's cars, and then when there was a real police car used he wanted children to be behind the wheel. This is intentionally creating a juxtaposition that directly relates to postmodernism

Comments

Post a Comment

Popular posts from this blog

huck magazine research

Huck Refusing to be civilised since 2006. Huck  celebrates independence: people and movements that paddle against the flow. Inspired by radical youth culture,  Huck  roams the globe seeking out artists, activists and creative renegades who are breaking down the old world to build something new. Out on the countercultural frontlines, our reporters break stories before anyone else, offering a global map of youth-fuelled social change – from  emerging subcultures  that challenge conventions to  investigative journalism  that defies dominant narratives. As a premium youth culture channel,  Huck  sits at the centre of a switched-on community who crave original stories and quality journalism in  print ,  film  and across the digital landscape. At  71a , our gallery in London, stories spring to life as film screenings, exhibitions, parties and events. And while the print magazine hits newsstands worldwide every two month...
Read more

i daniel blake, production and distribution

Media products are produced and distributed to audiences in different ways. I Daniel Blake was produced as an independent film as it had little funding with aid from multiple production companies including; BBC films, Wild Bunch, Why Not Productions and the BFI. Independent films are funded by public funding e.g. the national lottery, by individual investment where people bring their own money and through co-productions where multiple companies come together to produce and distribute the media, splitting the costs and profits. Most British independent films including I Daniel Blake fall under the drama genre as they can be cheaper to make; due to a lack of difficulty in filming and editing with things such as CGI; and to fund due to filming on set(i Daniel Blake was filmed all in newcastle) and they have the biggest audience in Britain. Film festivals are a good way for independent films to get distributed and noticed as usually the actors are not very ...
Read more

Riptide narrative codes and conventions

In the Riptide music video there are elements of coherence throughout where by montage is used to constantly go back to shots of the woman as well as the sea where the riptides are. This consistency throughout is clear evidence of coherence. There is evidence of postmodernism in the video through the key postmodern aspect of nostalgia where the lyrics state what the singer was once scared of and with the lyrics matching the visuals this puts additional emphasis on the sense of nostalgia, showing this music videos postmodern approach. The riptide is very literal and relates to roland barthes theory that constructed meanings can come to seem self evident. We can see this throughout as when the lyrics are song the images displayed are matching and this therefore makes a very obvious meaning showing they mean exactly what they are saying, with clear cut connotations. Roland Barthes states that signs can function at the level of denotation, which involves the literal or common sense meani...
Read more