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Surrealism and soviet montage

Art and literature represent the unconscious mind. key aspects of surrealism; love, poetry and liberty. Surrealists like to put objects that aren't normally associated with each other together to make something both playful and disturbing at the same time. There are two types of surrealism, one about dreams, and ones call otimitism inspired by freuds idea of free association. Surrealism continues to have a huge influence on society and culture today. Surrealism is not just an art movement but a way of thinking, a way of life and a way of transforming existence. Methods of montage: Metric Rhythmic Tonal Overtonal Intellectual While all montage is editing, not all editing is montage. According to Eisenstein montage is the combining shots that are depictive, single in meaning, neutral in content, into intellectual contexts and series. Essentially two neutral, unrelated objects to create something undepictable. Metric montage is cutting according to exact measurement; i...
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applying audience theory to tide and water aid

Cultivation theory In the tide advert the people who produced the advert are trying to convince women that the product is an essential for them, as well as persuading them to embrace their domestic role as a wife and mother carrying out the household tasks, in an attempt to restore patriarchal equilibrium that existed at the time through the use of the cultivation theory. In the water aid advert it is trying to make the message clear to the viewers that what is included within the advert, are not false images but are real issues that are occuring in the world, by showing peoples struggles, the audience is made aware of the extent of the suffering of others and that they are able to make a difference.
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audience theory

The audience is the people who consume a media product.  A mainstream audience means the text is attempting to appeal to a very wide range of people. A niche audience, which means they appeal only to a small group of people.  Crossover audience, which means when a media text has been aimed at a target audience but can still be appealing to people outside of this demographic. They are audiences other than the main targeted audience that watch/buy/listen to the product as well. Demographics are one way of dividing up the audience into certain groups. Each group is assumed to have similar ideas and interests. Media institutions use this idea of demographic groups to target their media products. GEARS = Audiences can be defined by their Gender, Ethnicity, Age (stage), Region/Nationality and Socio-economic group (occupation). Psychographic segmentation divides the market into groups based on social class, attitudes, values, interests, lifestyle and personality characteristics...
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