Lucas' Media Blog

In the Riptide music video there are elements of coherence throughout where by montage is used to constantly go back to shots of the woman as well as the sea where the riptides are. This consistency throughout is clear evidence of coherence. There is evidence of postmodernism in the video through the key postmodern aspect of nostalgia where the lyrics state what the singer was once scared of and with the lyrics matching the visuals this puts additional emphasis on the sense of nostalgia, showing this music videos postmodern approach. The riptide is very literal and relates to roland barthes theory that constructed meanings can come to seem self evident. We can see this throughout as when the lyrics are song the images displayed are matching and this therefore makes a very obvious meaning showing they mean exactly what they are saying, with clear cut connotations. Roland Barthes states that signs can function at the level of denotation, which involves the literal or common sense meani...

Art and literature represent the unconscious mind. key aspects of surrealism; love, poetry and liberty. Surrealists like to put objects that aren't normally associated with each other together to make something both playful and disturbing at the same time. There are two types of surrealism, one about dreams, and ones call otimitism inspired by freuds idea of free association. Surrealism continues to have a huge influence on society and culture today. Surrealism is not just an art movement but a way of thinking, a way of life and a way of transforming existence. Methods of montage: Metric Rhythmic Tonal Overtonal Intellectual While all montage is editing, not all editing is montage. According to Eisenstein montage is the combining shots that are depictive, single in meaning, neutral in content, into intellectual contexts and series. Essentially two neutral, unrelated objects to create something undepictable. Metric montage is cutting according to exact measurement; i...

One of the key ideas of postmodernism is nostalgia and this is evidently present in the Riptide music video. It can be seen where the lyrics match the visuals at the point in the music video where it shows a woman in the dentists and multiple times throughout the video where a woman is being dragged out from the light and into the darkness   With the visuals and lyrics matching and being spoken in past tense where it says " I was " puts emphasis on the nostalgia being addressed.

Steve Neale says that genre is derived from repetition and difference, genre conventions are manipulated. CONVENTIONS: Use of montage Lyrics matching visuals Surrealism Addressing social issues Singer lip syncing AREAS OF CHANGE: including more narratives convergence with pop genre chowing choreographed dancing more futuristic settings increased use of varying lighting