Lucas' Media Blog

The beginning of the magazine came in the early 20th century, when William Randolph Hearst launched Harper's Bazaar, Good Housekeeping and National Geographic. Female targeted Vogue and Vanity fair followed, which bring fashion and woman's issues to the forefront of popular culture. The 30's brought about aspirational magazines. The 40's and 50's brought about widely popular, topical publications directed at niche audiences. The 60's and 70's gave us the celebrity and entertainment focused magazines. The late 1990's brought about the digital revolution. While the magazine market is under attack from some powerful commercial organisations, it is important to be clear that the UK magazine market remains a major media sector and industry in its own right. The annual value of the magazine industry in 2012 was £3.55billion. Key Terms Brand identity- A company's  brand identity  is how that business wants to be perceived by consumers. The components of...

In the magnificent 7 duel scene there is instances of repetition in the genre and also evidence of difference. The first sign of repetition of the western film genre is the setting. In the first shot if the scene it can be seen that the it is set in a desert type location such as is standard in a western film. There are people walking around dressed in classic cowboy/ western attire also riding on horses and bearing guns. The first piece of dialogue that can be heard states “fastest gun wins” which is a sign of repetition from common western type films as in many if these films there are gun duels where cowboys will challenge eachother in a gun duel and the person who draws and shoots the fastest will be the victor.  The first evidence of difference is when the shot displays the second member of the duel. This is because he is not a typical cowboy partaking in a duel, as although he is dressed like one, it is clear that he is an asian man which is a common contrast/ enemy of a t...

Skyfall Hero- The hero in the film skyfall is undoubtedly James Bond. This is a well known hero character across a series of films. In this film specifically he is given a task to complete in which he is faced with some major challenges such as the audience being led to believe initially that he actually died. However in the end James Bond is successful in completing his mission and foiling the villains plans. Villain- The villain in the film skyfall is an ex-agent called Silva. Although he is the main villain of the film, like in many James Bond movies, his identity is not revealed until further into the film when some of his criminal acts have been committed and the hero has done some hard work in discovering who the unknown villain is that he has to defeat. Princess- The princess in the film skyfall is a character called M. The first signs that she is the princess role in the filn is when a threat is made on her life early on in the film and a scare attack on her workplace occ...

In the McDonalds estate advert the idea that McDonalds is suitable for anyone is trying to be conveyed. The advert begins with an establishing shot of an estate from a birds eye view, this is used to set the scene where the protagonists are from. There is loud,upbeat, modern music playing as a group of prominantly black youths are shown. The shot then jump cuts to an old man walking along on his own. A jump cut is used to emphasise the contrast in the protagonists as the change in shot is so sudden, making this effective. A mid-shot is used to introduce the elderly man, this is effective because it enables the mans clothing to be included in the shot aswell as his facial expression showing he is calm and tired. A close up of the young protagonist is then used to show his facial expression, displaying his energy and excitement with his friends.  The loud upbeat music stops suddenly and slow classic jazz music begins to play as a close-up of a vinyl record player is shown. This is e...

Media Studies mandatory task TECHNIQUE DEFINITION PHOTOGRAPH Extreme close up A specific facial feature fills the frame to ensure the audience focuses on that facial feature and the characters emotion/reaction. Close up Head and shoulders, usually used to draw focus to a specific character or object. Mid-shot Shows torso and some background Long shot Shows entire body of a character, shows background/location. Establishing shot Tells the audience where we are; establishes location. Point of view shot A camera shot taken from the position of the subjects. Two shot Two characters fill the frame. Over the shoulder shot This shot looks over an actors shoulder, looking at another actor to show that they are having a conversation. ...