Lucas' Media Blog

In the band aid song the music is upbeat and positive throughout which conveys that the people who created the song are trying to convey the positive mesages of christmas by keeping the tempo of the song high. The lyrics of the song are talking aboutthe people who are going through struggles and the aim of the song is to spread the message of christmas to those who may not experience it otherwise. In contrast the world hunger advert plays slow music throughout. Similarly to the band aid song its aim is to raise awareness for those who are not in such a good situation but instead of trying to spread the positive cheer of a world known holiday the advertisement is attempting to convey a message of information and guilt. The adverts music does not consist of lyrics which connotes that there is not words that can describe the struggle that the people are going through. The slow tempo of the music is to make people slow their minds and really think about what it is thats going on and how di...

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Women's monthly magazines are more aspirational than weekly mags means that monthly magazines have more time to organise things and can ensure the significant layout of the magazine. In the weekly magazines there is only enough time to think about current trends and affairs. Whereas the monthly magazines have the time to include possibilities of the future. Rise of consumerism As wartime austerity gave way to a new era of economic prosperity, women;s magazine were seen to enter a new phase. James Curran suggests that having gone through a naked do and mend phase in the 40's, middle-market women's magazines became part of the shop and spend euphoria of the 1950's and 1960's. 1960's sexual revolution Seen to herald the new era of female liberation. A significant factor being the introduction of the contraceptive pill. Legislative changes such as the revision to the Married Women's Property Act that was made in 1964 also enabled women to gain a greater ...

Huck Refusing to be civilised since 2006. Huck  celebrates independence: people and movements that paddle against the flow. Inspired by radical youth culture,  Huck  roams the globe seeking out artists, activists and creative renegades who are breaking down the old world to build something new. Out on the countercultural frontlines, our reporters break stories before anyone else, offering a global map of youth-fuelled social change – from  emerging subcultures  that challenge conventions to  investigative journalism  that defies dominant narratives. As a premium youth culture channel,  Huck  sits at the centre of a switched-on community who crave original stories and quality journalism in  print ,  film  and across the digital landscape. At  71a , our gallery in London, stories spring to life as film screenings, exhibitions, parties and events. And while the print magazine hits newsstands worldwide every two month...

Woman's Realm  was a British weekly women's magazine first published in 1958.  One of the editors-in-chief  was Joyce Wards.   In 2001 it was merged with  Woman's Weekly .  It closed because its sales dropped as the magazine became less popular due to less popular publishings.  The types of articles were fashion and homeware based.  Womans realm is notably different to the huck magazine. One main difference being the capability to keep up with the audiences interests. Huck magazine is very current whereas woman realm went out of business due to a lack of this. Another key difference is the audience that the magazines target. Womans realm targets a mass market of all women, and Huck magazine targets a more niche market which is the gender neutral crowd, with a skating focus which has evolved into writing on current affairs.

In the 1940's advert the message conveyed is trying to persuade women to get to the workplace to take the jobs the jobs of men who have gone to war. The advert however is still negative towards women, even when attempting to encourage them, this can be seen where it says "turns out you gals are useful after all". This is a backhanded compliment as it is evident that the men producing this advert did not initially believe that the women were useful but now that there are no women around, there is a place for them in the workplace. At this time the men had gone off to war and essential jobs needed filling, so women who were considered to be the servers of men were requested to fill these essential gaps. This advert is propaganda. In the 1950's advert it is clear that the advertisers are trying to convince woman to get back in the household by producing quality commodities that will assist woman in their domestic life. Saying the the domestic commodities are made for w...

Gauntletts collective identity theory By thinking about their own identity, attitudes, behaviour and lifestyle in relation to those of media figures- some of whom may be potential ‘role models’, others just the opposite- individuals make decisions and judgements about their own way of living (and that of others). It is for this reason that the ‘role model’ remains an important concept, although it should not be taken to mean someone that a person wants to copy. Instead, role models serve as navigation points as individuals steer their own personal routes through life. (Their general direction, we should note, however, is more likely to be shaped by parents, friends, teachers, colleagues and other people encountered in everyday life).

Choose one of the following stills Discuss how the use of voiceover helps to create meaning   The voiceover describes the exact message of the video advert which is stating who the advert is representing, from who’s point of view, who they are targeting and what it is that these people are all capable of. In what ways could you argue that this shot challenges van Zoonen’s notion of objectification because of the meanings created by the use of sound, mise-en-scene and camerawork The bottom of a woman is a commonly sexualised part of a woman and the fact that the shot is a close up of this body part in tight clothing suggests that they are trying to show that woman are sexy which is often thought to be wrong to do as it can be seen as an objectification of women. What is the most effective media language technique used at this moment? How is this woman represented and how can it be linked to hooks and Gauntlett’s theory? In this shot Gauntlet’s theory is rele...

Extract WWW EBI What terminology or theories could have been Rewritten version (chose one of the exemplars) Exemplar 1 In the ‘I Feel Pretty’ advert the protagonist Maria Sharapova is solely empowered via a series of close ups and mid shots where shallow focus and tracks are used in order to keep the audiences’ attention on her. As well as all of the other actors’ are watching her as they all sing the song. Eyeline matches are used to show that the actors are watching the protagonist throughout. This empowers the protagonist, as she is a young woman receiving everyone’s attention even that of the advert’s John McEnroe whose appearance is significant due to his famous tennis profile as an angry and foul-tongued sportsman.      Some good points mentioned Develop and elaborate on points as well as ensuring points make sense Cameo, st...

In the media woman are most commonly portrayed as sexual objects.Through the way they dress to the way they conduct themselves, directors will force woman to display themselves as sexual objects whose purpose is the pleasure of men as well as setting the example for other woman that this is all that they should be doing. They are represented as damsels who require men to be their hero or the man to provide for them financially as well as in terms of approval. The media can also be deceiving as woman may be given a protagonist role and are supposedly a hero, however they may still be victims of sexualisation. Across all media platforms woman are objectified, and there are few examples where woman are enabled to genuinely oppose this. It can be seen that in news there are attempts to empower woman by letting them report the serious news. However they are still judged on their appearance and how they conduct themselves. In reality TV woman are unanimously represented as bitchy and catt...

In the image Nicki Minaj; a famous female rap/pop artist is being represented. She is represented as sexy and mysterious with secrets to be told. The genre of the magazine comes within fashion and beauty. The representation of Nicki Minaj is supported by her costume which is a tight, black leather jacket and tight, black trousers. The jacket is partially unzipped revealing some of the protagonists' cleavage supporting the representation of sexualising her. The text then supports the representation that she is mysterious as it states that the article contains exclusive information that people did not know about the celebrity beforehand. The main images and cover lines are foregrounded as they are what will draw in the audiences attention. The magazine title is backgrounded as maybe it's not as popular a magazine and is trying to use its content as it's unique selling point rather than popular brand name. It is the magazines representation of Nicki Minaj.