audience theory
The audience is the people who consume a media product. A mainstream audience means the text is attempting to appeal to a very wide range of people. A niche audience, which means they appeal only to a small group of people. Crossover audience, which means when a media text has been aimed at a target audience but can still be appealing to people outside of this demographic. They are audiences other than the main targeted audience that watch/buy/listen to the product as well. Demographics are one way of dividing up the audience into certain groups. Each group is assumed to have similar ideas and interests. Media institutions use this idea of demographic groups to target their media products. GEARS = Audiences can be defined by their Gender, Ethnicity, Age (stage), Region/Nationality and Socio-economic group (occupation). Psychographic segmentation divides the market into groups based on social class, attitudes, values, interests, lifestyle and personality characteristics...