Music video analysis- Call on me, Eric Prydz

The purpose of tbe music video is to create excitement through sex sells, by which the music video contains a numher of lightly dresse women in a desirably healthy physical shape. Throughout the musice vdieo, there are clos-ups of stereotypically sexual bodyparts belonging to these women whilst they are moving around in a sexual manner, e.g. when the camera is showing a close-up of a women hips she is thrusting her pelvis. This music video is very voyeuristic as the camera is intruding on a very revealing fitness session, where women aren't wearing much and are in comprimising positions and breaking into sweat. The lyrics of the song repeat “call on me” suggesting that the songs message is the man asking a woman to call on him and the repetition suggests his desperation.

This means that the music video complies with the disjuncture theme of Alex Goodwin's theory. This is where the songs meaning is completely ignored in the music video. This is relevant to this music video as it is not addressing a man speaking to a women just sexualising a large amount of them. It id only the presence of the amplify theme of Alex Goodwin's theory that identifies some correlation between the music video and the songs meaning. Amplifying refers to repetition, where images are drunmed into our vision. This relates to the music video due to the repetition of the showing of sexualising images of the women, this repetition reinforces the feeling of desperation coming from the lyrics of the song, uncoincidently also the product of repetition of lyrics.

In the music video there are multiple close-ups of the women's sexually related body parts, whilst they are wearing little, but even still tight clothing, showing off their figure and the sweat dripping off of them as their body is thrusting in a sexual manner. This imposition into a exercise class is extremely voyeuristic as the woman are being intensely objectified throughout the course of the video, creating this idea of obsession.

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